From the main dashboard, you can download PDF reports, connect to Looker Studio, send reports directly to partners, or generate a sitemap. If you’re on the Agency plan, you can also use the AI Summaries feature within reports to get a quick text summary of your data. These audits have many of the same metrics you’ll find in just about any tool on this list, but I like SE Ranking’s clean data presentation, which has a few unique callouts. The core web vitals chart is especially useful, showing a detailed breakdown of your site by user experience ratings. It’ll give you insights on aspects of your site like title tags, meta descriptions, and images. And it’ll help you identify broken links, understand your website’s architecture at a deep level, and much more.
Experienced SEOs can often tell at a glance if content is spammy or if it deserves a shot at ranking. As part of the audit process, it’s a good idea to make sure the page meets minimum quality of standards in that it doesn’t violate Google’s Quality Guidelines. While it’s not uncommon to find your content duplicated across the web, it’s typically not a problem, unless those sites outrank you. Even better, you can ask the offending sites to link to you as the source of the original content or add a cross-domain canonical. While it’s important that search engines can index your URL, you also want to make sure that they can index your actual content. Although not completely foolproof, one quick way is to simply examine Google’s cache of the URL.
Additionally, PageSpeed Insights (powered by Lighthouse) evaluates core web vitals such as load speed, interactivity, and layout stability to identify site speed bottlenecks and improve mobile usability. A holistic website audit aligns with this evaluation method, helping you address the complete set of criteria search engines use to rank pages. A site audit checklist supports improvements across the entire site rather than focusing only on individual keywords or pages.
With it, you can test your website’s level of compliance with today’s SEO guidelines. I like this tool because when you enter your URL, Seobility will analyze your site and provide some custom website optimization tips. Sitebulb is an SEO auditing tool that’s uniquely crafted to conduct exhaustive SEO analyses. It’s specifically designed to assist agencies in comprehending the SEO Anomaly most critical issues and relaying prioritized recommendations to clients effectively.
Step 3: Off-Page and Backlink Audit – Your Site’s External SEO Health
Consistently analyzing data helps you to make informed decisions to improve your SEO strategy over time. Backlinks are links from an external website linking to your website. Getting links from authoritative and relevant websites will significantly boost your rankings.
The Search Atlas Schema Markup Generator Tool is designed to streamline structured data implementation and help make sure your markup is aligned with Schema.org standards. A content delivery network (CDN) can help users access your website faster by delivering your content sooner via a network of geographically distributed servers. Get insights into the tech you (or the competition) uses to optimize, track, and measure site performance with our code analysis.
- Tools like Google PageSpeed Insights provide valuable data on performance bottlenecks and suggest specific optimization strategies.
- In a WordPress CMS, these should be easily editable on the page level for each of your web pages.
- Review media playback on mobile devices, confirming videos and audio play correctly without causing layout issues or requiring plugins.
- The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively.
Analyze your site with an SEO tool
Resolving crawl errors early ensures your site is fully accessible to search engines and sets the foundation for everything else in your audit. You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic. An SEO audit is the analysis of your website against search engine optimization standards.
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The Search Atlas Scholar Tool is an excellent tool that helps you decipher how Google evaluates and ranks content. The Search Atlas On-Page Audit Tool helps you analyze and improve your website’s SEO by focusing on four key areas such as Authority, Content, Technicals, and Page Experience. The Search Atlas On-Page Audit Tool provides detailed insights into each pillar, allowing you to identify issues and make data-backed optimizations. The Search Atlas On-Page Audit Tool is designed to simplify on-page SEO analysis and support a more effective, well-rounded SEO strategy. Unlike less-than-premium audit tools, Ahrefs has a pretty extensive breakdown of its analysis.
The higher this score, the better you will be able to ensure that your page remains completely optimized compared to your competition. Frase.io is an extraordinarily comprehensive on-page SEO cloud-based application allowing you to dial your on-page SEO to extraordinary levels. On-page SEO continues to be a significant part of any well-optimized site.