Users call Tinder “beauty contest plus messaging” or “McDonald’s for sex”
The authors chose this term because of the way users interact with the swipe has implications to their behavior. The feature allows for mediatization and depersonalization due to swipe pace. A user is only presented with images such that a deeper understanding of the other does not occur. It is noted that an algorithm dictates the swipe logic such that users are forced to have profile that can catch attention various ways, such as being humorous or witty. The lack of information promotes transcendence over being honest and faithful to oneself to be successful at the “game”.
J. (2012) & Sprechers and Sumter, Vandenbosch & Ligtenberg (2017) where they call Tinder a hookup app
Nevertheless, it remains a superficial activity, which due the swipe pace may even be used to waste time. The authors attribute such behavior to the immersive mobile culture in which the touching of a mobile device’s screen has become an essential cultural habit for users. Reviews of users about Tinder as dating app reaffirm the time-waste behavior. Furthermore, it is less so considered as a dating app but rather a matter to find one-night stands. Continue Reading…