Higher. Thank you quite definitely when planning on taking my personal question. Basic you to definitely, I just wanted to rapidly return to Advanced And. I know the point of, Perhaps, not being adequate differentiation so you can validate the fresh new tier so you can develop audience.
In fact, Lidiane, just what are you love picturing causing this tier and come up with they, Perhaps, more desirable? And then merely a simple realize-up having Anu. Just what drove brand new ARPPU exhaustion? Is actually you to mainly a mixture move within the brand or whatever else taking place?
Yeah. Let me start with our very own Advanced And additionally. There have been two dynamics with highest-end levels that are very interesting for us. The foremost is profiles need more of what you was restricted possibilities after they get a high-stop level.
So, which is indeed personality one we’re most deciding on, just what drives the most important inside customer feel you to definitely amount off glides, super slip highlights. Continue Reading…