From the James Herring | co-creator
As part of the search in regards to our Cannes Lions keynote (Zen plus the Art Of one’s Coverage Stunt) we’ve been having a look back at the higher sales and coverage stunts your big date – on the many you to burnt brilliantly and you can briefly to people one endured and morphed to your lasting yearly incidents.
Good coverage stunt will be prevent members of its tunes, deliver a great thunderclap out-of social media chatter and you can a huge amount of news coverage.
Coverage stunts keeps a lengthy record due to the fact a disruptive tactic getting challenger names – people who can not afford to invest the ways on the public understanding and require generate person to person rapidly.
Along with the daring the latest, ad-blockable, ad-skippable globe, it’s a potent means to fix cut-through the brand new disorder and you can take interest.
25 finest publicity stunts of your day
Into the 2012, Felix Baumgartner turned into the first individual crack the fresh sound barrier (without the assistance of a server) from the shedding 23 miles in the World’s stratosphere. Continue Reading…